Our Story - How a 15-Year-Old Started India's Screen-Free Toy Brand

The Doodly Doo was born out of curiosity, and a deep belief that children deserve something better than a glowing screen. This is that story.

Devesh Patil

Founder · Age 15 · Nagpur, Maharashtra

"

I saw my classmates spending 6+ hours on YouTube every day. I knew we needed to give kids a real reason to put the phone down.

— Devesh Patil, Founder, The Doodly Doo · Age 15

I was 15 years old when I realised something was wrong.

I looked around my class and saw something that bothered me deeply – almost every kid I knew, including myself, was spending hours each day on phones and tablets. Not learning. Not playing. Just scrolling.

I started looking for screen-free, brain-stimulating toys that were actually fun – the kind that made you want to play for hours. But what I found in Indian stores was either boring, overpriced, or not age-appropriate. So I decided to build what I couldn’t find.

The Doodly Doo was born – India’s first educational toy brand built by a kid, for kids. Every single toy in this collection is one I personally wanted to play with. Safe, smart, and actually fun.

The Idea
Devesh noticed his classmates - and himself - spending hours daily on screens. He decided to find a better alternative and came up empty-handed in Indian toy stores.
The Research
Devesh spent months testing dozens of brain games, puzzles, and wooden toys - personally playing with each one to see which ones were actually fun and educational.
The Launch
The Doodly Doo launched with a curated collection of screen-free, age-appropriate educational toys - each one hand-selected and personally approved by Devesh.
The Community
Over 1,000 Indian families have now joined the screen-free play movement. Every order, every review, every happy child keeps the mission going.

Fighting Screen Addiction, One Toy at a Time

The average Indian child spends over 4 hours on screens every day. The WHO recommends zero screen time for children under 5. We’re here to change that – one toy at a time.

To bring India’s children back to hands-on, brain-stimulating play – safely, joyfully, one game at a time

4+

Hours on Screens

Average daily screen time for Indian children – and it’s rising every year.

Zero

Recommended by WHO

Screen time recommended for children under 5 years old by the World Health Organisation.

60%

Screen Time Reduction

Studies show developmental toys can reduce screen dependency in children by up to 60%.

1K+

Families Joined

Indian families who’ve made the switch to screen-free, hands-on play with The Doodly Doo.

100+

Toys Curated

Every toy personally tested and approved by Devesh before it joins the collection.

4.9★

Average Rating

Across all orders. Real reviews from real parents across India – no filters.

Our Toy Philosophy

Every toy at The Doodly Doo is built on four non-negotiable pillars. If it doesn’t pass all four, it doesn’t make the cut.

Brain-Stimulating

Every toy is chosen because it builds a real skill - logic, creativity, spatial reasoning, memory, or problem-solving.

Safe & Certified

Non-toxic materials, BPA-free finishes, splinter-free wood — every product passes a thorough safety checklist before it reaches you.

Age-Appropriate

Each toy is matched to specific developmental milestones. No guesswork - just the right challenge at the right age.

Screen-Free

Our entire collection is screen-free by design. Hands-on, tactile, and engaging - no batteries, no apps, no WiFi needed.

How We Select Every Single Toy

Before any toy reaches The Doodly Doo, it passes our strict 5-point selection check — personally reviewed by Devesh.

Is it educational?

Does the toy genuinely teach a skill, build a concept, or stimulate thinking? If not, it's out.

Is it screen-free?

No apps. No screens. No batteries required. Every toy in our collection is fully hands-on.

Is it age-appropriate?

Is the challenge level, piece size, and complexity right for the target age group?

Is it safe and certified?

Non-toxic, BPA-free, no sharp edges, no choking hazards. Safety is non-negotiable.

Would a child actually love it?

This is the most important test. If it isn't genuinely fun, kids won't play with it - and that defeats the whole purpose.

Educational Value

Builds real, lasting skills

Screen-Free Design

100% hands-on, no apps

Age-Matched

Right challenge, right age

Safety Certified

BPA-free, non-toxic, safe

Actually Fun

Devesh-tested & approved

Based in Nagpur. Delivering Joy Across India.

We’re a proudly Indian, Nagpur-based brand with a mission that reaches every corner of the country.

Headquartered in Nagpur, Maharashtra

The heart of India — and the home of The Doodly Doo.

Ships PAN India

Delivered in 3–5 business days. COD available everywhere.

+91 81491 03911

Call or WhatsApp us - we reply within 24 hours.

hello@thedoodlydoo.com

Drop us a message any time.

Home

Shop

Phone

Sign In

Create an account

Reset password

Way to Shop

Top Rated Products